42-44 Rivington Street
London EC2A 3BN
Tel: 020 7729 3334
What’s the fuss?
Opened by a former cult rock star, Brix Smith-Start, and her cool partner, Philip Start, the truly quirky and individual Shoreditch boutiques offer an extensive amount of clothes for stylish women and men. Since its open in October 2002, it has expanded from 1 to 3 boutiques: Men’s, Women’s and Tailoring & Made-to-Measure stores. They have also launched the fabulous online store since June 2007, but please stay tuned, as START will re-launch a new site towards the end of June 2008.
START boutiques have best been known for its wide range of women’s and men’s and denim from Nudie, J Brand, Acne, Earnest Sewn to Superfine. And Brix is just a pure fashion genius. She personally attends all the important fashion shows and use incredibly sharp fashion sense to discover talented new designers besides buying high-end fashion labels.
Therefore it is official that START has some exclusive stuffs to shop! When I say “exclusive”, it really means the only place in
- Upstair - 1st Room: the cool yet welcoming interior, the brilliant jeans corner plus all the new discoveries of Brix...
- Upstair - 2nd Room: pretty shoe shelf & stylish sunglasses cabinet (I'll show you in a minute), some of START heavyweight labels, the jewellery & accessory tables and the beautiful cosmetics corner....
- Downstair - A very romantic and chic room stored full of stylish and quirky brands like Miu Miu. Seriously, even their wallpaper and fitting rooms just have so much more character! Obviously, it shows Brix and Phillip's cool taste.
Inspired by the natural beauty of the wine country of northern Californina, its foundation ingredients are as organic as you can imagine - hand-pressed, anti-oxidant olive and grape seed oils. Olivina has absolutely refreshing, seductive and earthy unisex scent.
- Meet the Style Guru
Dress: 3.1 Phillip Lim £449
Shoes: Miu Miu £245
Dress: Rick Owen - Brix's true love £765
Shoes: Miu Miu £245
- The lovely, stylish and super helpful staffs - Sorry, I didn't have time to feature all the staffs, but truely they are a DREAM team :)
Dress & Shoes: Vintage
Bag: Mulberry in delicious fuschia £595
- Outfit 1
Bag: Miu Miu - The colour is purely divine and the leather is soft yet durable!
Shoes: Chloe £259 - The silk satin and the cute little heel give a edgy yet sweet look.
Legging: ZOEtee's £49.50 - Super cool legging is a great alternaive to skinny jeans in summer!
- Outfit 3
Skirt: Rick Owen £210 - The King of easy cutting needs no explanation for every fabulous cut!
Sandals: Chloe - Bronzy colour and cute butterfly shape in front - you just need to have it!
(P.S. I like Charles Anastase who is a young French talent. He started as a fashion illustrator who has drawn for A.P.C. and Calvin Klein, and worked for many magazines. Thus, if you want something poetic, come to START!)
Shoes: Miu Miu £199 - patent leather mary-jane flat! Great for summer!
Shoes: Marc Jacobs £299 - Black £ white is simply classic!
Shoes: Miu Miu £185 - Red, patent and peep-toe is just to die for!
- Outfit 8
Bag: Panric Sweeney - Brilliant Leather & Quirky Details
Shoes: Chloe £299